adspeak

adspeak n jargon m publicitaire.

Big English-French dictionary. 2003.

Regardez d'autres dictionnaires:

  • adspeak — noun The sort of language used in advertisements, typified by bold claims and optimistic encouragement …   Wiktionary

  • adspeak — /ˈædspik/ (say adspeek) noun the jargon which is typical of advertising. {ad(vertising) + speak} …   Australian English dictionary

  • -speak — a combining form extracted from newspeak, used in the formation of compound words, usually derogatory, that denote the style or vocabulary of a discipline, person, era, etc., as specified by the initial element: adspeak; artspeak; futurespeak. *… …   Universalium

  • Marketroid — is a derogatory term usually referring to marketers, by combination with droid (implying that marketers are something less than human). Used fairly frequently in the computing community, particularly for marketing divisions of companies in… …   Wikipedia

  • -speak — cvb aff. a combining form extracted from newspeak, used in the formation of compound words that denote the vocabulary of a field, person, era, etc.: adspeak; artspeak; futurespeak[/ex] …   From formal English to slang

  • -speak — a suffix denoting the peculiar jargon of a particular business, subculture, group, or person, as in adspeak, bureauspeak, Ruddspeak …   Australian English dictionary


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